Address: 218 N. Rodeo Drive, Beverly Hills
Phone: 310-247-8939
Hours: Daily, by reservation only, 11:30 a.m.-2:30 p.m. & 5:30-9:30 p.m.
Michelin: 2 stars
Opinionated About: #1 in the USA!
This was my 4th trip to Urasawa and each time I go there, the experience is unforgettable. The first time I went was back in October of 2006. It was so good that I wrote up a quick review which quickly became one of the most popular Urasawa reviews on the internet. In September of 2007, I went there again and the second experience was every bit as unbelievable as the first trip. And again, I went in November of 2007 which was barely a month later so it felt like Hiro-san and I were best friends by then. On April 4, 2008, I went to Urasawa for my 4th trip and as usual, it was the best!
If you combine the best ingredients, the best skills, the best service, and the best location, you end up with Urasawa. Hiro-san sources only the best quality ingredients available in the world for his signature dishes and sushi. His knowledge and skill is unparalleled as he sources the best fish and explains how certain fish is best from various areas of Japan, while other fish is best from Santa Barbara, etc. As a diner, you can catch a glimpse of Hiro-san’s vast knowledge and enjoy the fruits of his painstaking labor.
Dining at Urasawa is not simply a meal. You can get a meal at any restaurant. Dining at Urasawa is a once in a lifetime experience. Each dish for the evening is carefully planned before it is ever served to you. Hiro-san and his staff start preparing for dinner early in the morning from the various preparations, to Hiro-san himself cutting the ice sculpture for the sashimi, etc. The experience can be divided into 5 sections: whet your appetite, kaiseki (signature dishes), sushi, dessert, and tea. Everything is absolutely perfect…the pace, the food, the preparation, the presentation, and the service.
Below is my description as I walk you through a my dining experiences at Urasawa. I hope my pictures whet your appetite for this unforgettable experience. All pictures were taken from my last 3 trips to Urasawa. Since Hir0-san changes his menu frequently, you may not get exactly the same dishes shown here. I have also taken a compilation of dishes over my 3 trips so your experience will likely have a combination of a subset of these dishes + some new dishes that I have never had!
I am an amateur photographer and these photos are free for use by anyone. I only ask that you credit me for taking the picture. Thanks.
The restaurant is located in a building on Rodeo Dr. You enter the parking lot off a side street (Dayton St.) and proceed to valet parking.

Once you get out of your car, you see this sign in the parking garage that says “URASAWA By Reservation Only”.

Once you enter the building, you see this sign next to the elevator. There are 2 elevators but the one next to this sign takes you right in front of the restaurant.

This is the entrance to the restaurant when you get off the elevator. It may look like an unassuming entrance but behind those doors lies a magical place. As you walk to the door, you will be greeted by his staff.

The counter is made of smooth unfinished wood and is sandpapered daily. Simply running your hands over the smooth wood is an unforgettable experience. There are 9-10 seats at the bar + 1 table off to the side that seats 4 and a back room that seats around 6 people. The staff usally use the side table for coats, bags, etc. I have seen a group use the back room once when he had a large group come in. In my opinion, part of the Urasawa experience is sitting there at the actual sushi bar with Hiro-san and interacting with him as he hands you one piece of sushi after another. The sushi bar is shaped like an L with 6 people along the long side and 3 people along the short side of the “L”. My favorite 2 seats are in the corner where the 2 lines meet.
All of the ingredients are the best anyone can find anywhere in the world. All wasabi is hand grated from the root (no powdered wasabi used here), authentic kobe beef from Japan, etc. All fish is wild fish (Hiro-san never uses farm raised fish).

Wasabi root. Hiro-san grates it by hand every now and then when he needs more wasabi.

Hiro-san just received a shipment of white truffles!


Appetizer: Cold Citrus Soup. This was our first dish on one of my trips. It consisted of a refreshing citrus taste that you quickly drink in one shot. The was a good palate cleanser to start the meal.

Appetizer: This was a nice refreshing start to our meal at one of our other trips to Urasawa.

Appetizer: Kinuta maki - red snapper and shrimp wrapped in radish with scallion garnish. It was cool and refreshing. The explosion of fresh flavors in your mouth mixed with the slightly tart sauce just made the dish refreshing. To call this dish a palate cleanser would be an injustice because it was so much more.

Dish: Taka Maki. Sea eel wrapped in cucumber with mygo vegetable. The sauce did have a slight citrus tart to it as well. The sea eel was cooked and the cucumber gave the roll a nice clean taste. The Mygo vegetable is the pinkish vegetable used as garnish on the top. This vegetable was sweet and accompanied the maki very well.

Dish: shrimp, radish, vegetables. This dish is nice, cool, and full of clean flavors. I liked this dish for it’s pure simplicity. Each ingredient is crisp and clean but the combination of eating one after another brings a unique dynamic to this dish.

Dish: Vegetables - pumpkin, shitake mushroom, radish, snow pea, scallion. The vegetables were fresh and flavorful. The pumpkin was especially good.


Dish: Toro Tataki in ponzu topped with radish, scallion, and 24 karat edible gold leaf. This is one of the classic Urasawa dishes and I love it every time. The toro is just perfect.


Dish: Edamabe Tofu with Sea Urchin, Salmon Eggs, Shrimp, Vegetable and 24K Gold Flakes
This is one of the signature dishes that Hiro is known for. The 24-karat gold flakes makes the dish look very nice. The salmon eggs are fresh and slightly salty. Most salmon eggs are way too salty but these are just perfect. Once you eat through the gold flakes, scallion garnish, and salmon eggs you find the edamabe tofu. Once you eat through the edamabe tofu, you are rewarded with sea urchin (uni) in the middle!

Dish: Squid marinated in soy mixture. There are 2 small squids marinated in a soy mixture. Hiro-san explained that this dish goes very well with sake and I believe it! I don’t usually drink alcohol but I think next time I will order a bottle of sake just to try it.

Dish: Sashimi on Carved Ice
Hiro carves his own ice blocks every afternoon to prepare for the evening meal. Today’s sashimi included toro, red snapper, and yellowtail. Hiro mentioned that the toro is from Boston and the yellowtail is from Japan (caught in the Sea of Japan). The sashimi is excellent. The toro melts in your mouth, the red snapper has a slight citrus flavor, and the yellowtail has the right combination of fat and flavor.

Dish: Chawan Mushi. This is the best chawan mushi I have ever had. Hiro-san’s staff explained to mix the top portion of this and then dive in and eat it.

Dish: Tempura. This tempura was unique because it had bamboo and fish. The bamboo was on the top and bottom to make it kind of like a sandwich.

Dish: Adobi Mushi
Soup with shrimp, red snapper, ginko nuts, special mushroom This is a hot soup but it comes in a small kettle. You pour the kettle into a small tea cup to drink the juice and you use your chopsticks to eat the shrimp, red snaller, ginko nuts, and mushroom inside the kettle. The soup was excellent. The pouring does get a little messy (even the wait staff kept spilling a bit here and there).


Dish: Sea Urchin and Abalone
This is another of Hiro’s famous dishes. This is a cooked dish with sea urchin and chunks of abalone. Personally, I like sea urchin raw but it’s pretty good cooked as well. The abalone is nice and chewy. I don’t know what the sauce is but it’s think and gooey.

Dish: Dumpling. This was a round dumpling with shrimp in the middle. It was a warm dish and the flavors were very good.

Dish: Seared Toro. The hot black stone sears the toro perfectly to bring out the marbled fat. The toro literally melts in your mouth.

Dish: White truffle risotto. This was a Japanese style risotto. Hiro-san then picked up a truffle and proceeded to add slices of truffle to the top. Knowing that I like truffle, he gave me a lot…I couldn’t even see the rice since I had so much truffle. Wow. This dish was awesome. Simply awesome.

Dish: Slow Cooked Beef
The chunks of beef are marinated in a sake marinade for over 24 hours and then slowly cooked in another sauce (soy sauce based?). The result is a dish with slow cooked tender chunks of beef. This is a little like a Korean dish called “kal bi jjim” (steamed short ribs).

Dish: Shabu Shabu
The hama fish, kobe beef, and foie gras. Some people don’t like foie gras (I love it) but even if you don’t, I highly recommend that you try the foie gras here. It is soft, tender, and slowly melts in your mouth. It’s sublime. Once you finish with the shabu shabu, you drink the broth. I wouldn’t drink it all as it will fill you up and you have a long way to go. I have had foie gras everywhere in the world and I still think Hiro-san’s foie gras is the best.

Hiro-san removing the lobster tail

Dish: Cooked lobster with a sauce made of uni, sake, and a little bit of soy sauce.

Sushi Course: Sushi
The main course portion of the meal is over and Hiro-san brings out the sushi plates. He places a plate in front of each person in preparation of placing sushi on top of the plate. He explain that you should eat sushi with your fingers and you should eat it quickly (as soon as he places the sushi on the plate). The sushi portion of the meal is long and seemingly never-ending. It seems like Hiro-san just makes piece after piece after piece for you.
It is amazing to watch Hiro-san cut fish. The closest thing I can compare this to is a diamond cutter cutting a diamond out of a rock. Hiro-san cuts the fish so that you (the diner) only gets the best part of the best fish. He cuts and discards until you have a small piece of the best fish available. This is amazing because not only does Hiro-san source the best fish in the world, he cuts off big chunks of it and throws it out until he is left with only the best part of the best fish to serve to you. Amazing.

Sushi: Toro
Sushi: Maguro (Bluefin Tuna) (not pictured)
The toro melts in your mouth.

Sushi: Red Snapper

Sushi: Seared toro
This one is THE BEST! My wife loves this and I think it’s one of my favorites too. The combination of the seared burnt part of the toro with the fatty toro is just sublime!

Sushi: Shira Ebi (White Shrimp). This is actually made up of small shrimp that is brought in from Japan. Each piece of sushi has around 20 of these small shrimp.

Sushi: Clam

Sushi: Abalone

Sushi: Spanish Mackerel

Sushi: Sea Urchin (uni)

Sushi: Orange Clam

Sushi: Cooked Shitake Mushroom

Sushi: Shrimp. This was a special shrimp that Hiro-san flew in from Japan. He said that he got 20 of them but 16 were bad so he only got 4. There were only 4 of us eating that night so we had a special treat.

Sushi: Japanese Herring (Kohada). The quality of Hiro-san’s Kohada is second to none. You cannot get Kohada like this anywhere in the world (except for maybe the very best and very few restaurants in Japan).

Sushi: Needle fish (sayori). I always think this is the most beautiful piece that Hiro-san makes.

Sushi: Scallop

Sushi: Pike Mackerel
To conclude the sushi course, Hiro-san hands you a piece of tamago cake. It’s soft, fluffy, and the perfect end to the sushi course.

Dessert: Pear Jello with Plum Sauce
The pear jello was excellent. The plum sauce was a little sweet. I thought the pear jello would have worked better without the plum sauce because I found myself trying to eat the pear jello and wiping off the plum sauce with my spoon.

Dessert: Red Bean Ice Cream
Hiro even makes his own ice cream. He buys red beans, soaks them in water for a long time, and makes ice cream. He topped the ice cream with gold flakes.

Dessert: Ripe and chilled persimmon.

Dessert: Sesame ice cream. This is my wife’s favorite. The ice cream has a naturally sweet nutty flavor.

Tea: Green Tea Macha
The green tea is unlike any green tea that you will likely ever have. It is actually pretty bitter but it’s good for your health and it’s the real deal.
The bill comes out to about $800 or so for 2 people drinking water. It is worth every penny.
Hiro-san said that most of his customers are either coming for the first time or they visit once a year. He calls those customer who visit once a year his “regular” customers. Since he saw me twice within a 45 day period, he said I’m one of his true “regulars”. So as a regular, my advice to anyone paying Hiro-san a visit is this…go hungry. It is a long dinner and you will need to pace yourself to experience each dish. If you are full halfway through the meal, you will not appreciate the sushi and desserts.